Protecting your private information is our priority. This Privacy Policy applies to LEX Swimwear LLC (“Lex Swimwear”) and governs data collection and usage. For the purposes of this Privacy Policy, unless otherwise noted, all references to LEX Swimwear LLC include (the “Site”). By using the Site, you consent to the data practices described in this statement.

Collection of your personal information
In order to better provide you with products and services offered on our Site, LEX Swimwear may collect personally identifiable information, such as your name, email address, postal address, phone number, gender, birthdate and product preferences, through features or functions on our Site such as Passport registration, our order, purchase and checkout processes, email subscriptions, career applications, product returns, create an account or participate in marketing surveys, promotions or events. We also collect personal information when you contact us through the Site or when you interact with us through other communication resources such as social media and direct emails. When you place an order, you input your credit card information and that information is passed to our credit card processor.

We do not collect any personal information about you unless you voluntarily provide it to us. However, you may be required to provide certain personal information to us when you elect to purchase certain products available on the Site. These may include: (a) registering for an account on our Site; (b) entering a sweepstakes or contest sponsored by us or one of our partners; (c) signing up for special offers from selected third parties; (d) sending us an email message; (e) submitting your credit card or other payment information when ordering and purchasing products and services on our Site. To wit, we will use your information for, but not limited to, communicating with you in relation to services and/or products you have requested from us. We also may gather additional personal or non-personal information in the future.

Collection of non-personal information
We use cookies (small pieces of information downloaded to your computer when visiting the Site), web beacons, pixel tags or other technologies to automatically collect non-personal information when you use our Site. This information may include your browser type, operating system, IP address, geolocation, cell phone model, the date and time of your visit, how you came to the Site, pages visited within the Site and other similar Site usage data. None of this automatically collected data includes personally identifiable information. Please visit the help guide for your browser if you want to disable cookies.

Use of your personal information
To provide you with the best possible guest experience, we may use your personal information to: (a) process and fulfill your order, confirm your order status and shipment; (b) communicate with you and to send you information by email, postal mail, telephone, text message or other means about our products, services, contests and promotions, unless you have directed us not to contact you with promotional communications; (c) help us learn more about your shipping preferences; (d) help us address problems with and improve our Site design, products and services; (e) enhance your shopping experience; (f) analyze trends and statistics; (g) protect the security or integrity of our Site and our business; and (h) improve our merchandise selection and customer service.

Sharing information with third parties
Lex Swimwear does not sell, rent or lease its customer lists to third-parties.

Lex Swimwear may, from time to time, contact you on behalf of external business partners about a particular offering that may be of interest to you. In those cases, your unique personally identifiable information (e-mail, name, address, telephone number) is transferred to the third-party. Lex Swimwear may share data with trusted partners to help perform statistical analysis, send you email or postal mail, provide customer support, or arrange for deliveries. All such third-parties are prohibited from using your personal information except to provide these services to Lex Swimwear, and they are required to maintain the confidentiality of your information.

Lex Swimwear may disclose your personal information, without notice, if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on Lex Swimwear or the Site; (b) protect and defend the rights or property of Lex Swimwear; and/or (c) act under exigent circumstances to protect the personal safety of users of Lex Swimwear, or the public.

Tracking user behavior
Lex Swimwear may keep track of the websites and pages our users visit within Lex Swimwear, in order to determine what Lex Swimwear products are the most popular. This data is used to deliver customized content and advertising within Lex Swimwear to customers whose behavior indicates that they are interested in a particular subject area.

Automatically collected information
Information about your computer hardware and software may be automatically collected by Lex Swimwear. This information can include: your IP address, browser type, domain names, access times and referring website addresses. This information is used for the operation of the service, to maintain quality of the service, and to provide general statistics regarding use of the Lex Swimwear Site.

Use of cookies
The Lex Swimwear Site may use "cookies" to help you personalize your online experience. A cookie is a text file that is placed on your hard disk by a web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you.

One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the web server that you have returned to a specific page. This simplifies the process of recording your personal information, such as billing addresses, shipping addresses, and so on. When you return to the same Lex Swimwear Site, the information you previously provided can be retrieved, so you can easily use the Lex Swimwear features that you customized.

You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the Lex Swimwear Site you visit.

This website contains links to other sites. Please be aware that we are not responsible for the content or privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of any other site that collects personally identifiable information.

Security of your personal information
Lex Swimwear secures your personal information from unauthorized access, use, or disclosure. Lex Swimwear uses the following methods for this purpose: (a) SSL Protocol.

When personal information (such as a credit card number) is transmitted to other websites, it is protected through the use of encryption, such as the Secure Sockets Layer (SSL) protocol.

We strive to take appropriate security measures to protect against unauthorized access to or alteration of your personal information. Unfortunately, no data transmission over the internet or any wireless network can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, you acknowledge that: (a) there are security and privacy limitations inherent to the Internet which are beyond our control; and (b) security, integrity, and privacy of any and all information and data exchanged between you and us through this Site cannot be guaranteed.

Children under thirteen (13) years of age
Lex Swimwear does not knowingly collect personally identifiable information from children under the age of thirteen. If you are under the age of thirteen, you must ask your parent or guardian for permission to use this website.

Opt-out & unsubscribe from third party communications
We respect your privacy and give you an opportunity to opt-out of receiving announcements of certain information. Users may opt-out of receiving any or all communications from third-party partners of Lex Swimwear by contacting us here: (a) the Site; or (b) email:

E-mail communications
From time to time, Lex Swimwear may contact you via email for the purpose of providing announcements, promotional offers, alerts, confirmations, surveys, and/or other general communication. In order to improve our customer offerings, we may receive a notification when you open an email from Lex Swimwear or click on a link therein. 

If you would like to stop receiving marketing or promotional communications via email from Lex Swimwear, you may opt out of such communications by clicking on the UNSUBSCRIBE button. 

Changes to this policy
Lex Swimwear reserves the right to change this Privacy Policy from time to time. We will notify you about significant changes in the way we treat personal information by sending a notice to the primary email address specified in your account, by placing a prominent notice on our site, and/or by updating any privacy information on this page. Your continued use of the Site and/or products or services available through this Site after such modifications will constitute your: (a) acknowledgment of the modified Privacy Policy; and (b) agreement to abide and be bound by that Policy. 

California privacy rights
California residents may request information regarding the disclosure of their personal information to third parties for direct marketing purposes. To make such a request, please contract use at the email address or postal address listed below.

Contact information
Lex Swimwear welcomes your questions or comments regarding this Statement of Privacy. If you believe that Lex Swimwear has not adhered to this Statement, please contact Lex Swimwear at:

LEX Swimwear LLC
212 W. 18th Street, 15B
New York, New York 10011

Email Address:

Effective as of April 3, 2019